Noah Williams
Content Creator and Digital Marketer
Grace Klein Community Project
Project Description
As a part of my Social Media Marketing class, I had the opportunity to serve Grace Klein Community (GKC) as a social media intern. Teams were created to tackle various aspects of a larger social media campaign directed at increasing awareness of GKC and improving various KPIs such as website traffic, social media engagement, increased involvement, and more. I served as the team lead for the group tasked with the category "Becoming Involved." At the end of the semester, each group presented their results and suggestions to our professor, and my team was one of two teams selected to present our findings to the client.
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Each team member was tasked with creating a subcategory for their content. My chosen subcategory was "Becoming Involved as a Business Partner." We were required to create one piece of video-based content and one piece of photo-based content for GKC's social media platforms as well as one piece of story content to be posted to our own social media platforms. For each piece of content, I have included my strategy for
Group Presentation
Social Media Marketing Campaign Proposal
One component of the deliverables for Grace Klein Community was creating a full social media marketing campaign, including strategy, parameters, benchmarking, and more. The links below provide access to the full campaign presentation, related graphics, and GKC's website.
This link will take you to a PDF version of the full presentation. The presentation outlines the campaign from start to finish, highlighting important aspects such as goals, budget requirements, pre- and post-campaign actions, and more.
This link will take you to several posts that serve as ideas for what the general aesthetic of the posts made during this campaign should look like.
This link will take you to GKC's website. I highly recommend taking a look at the "Our Services" tab to see ways that GKC is making a difference both locally and globally.
Video-Based Content
Strategy
My strategy for this video was to capture moments with Commander, the mascot of the Birmingham Squadron and proud GKC partner, serving alongside other volunteers. This highlights the hands-on impact that businesses can make in partnership with GKC. When considering my target audience as businesses, I decided that the video needed to have a professional tone.
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Software Used: Video shot on iPhone 14 Pro, edited on CapCut, and utilizes an animated graphic created using Canva​
Analytics
This video amassed over 1.7K views, making it the most viewed piece of video content created by my team. Additionally, this post earned 16 likes, making it the 2nd most-liked video created by my team.
Software Used
This video was captured on iPhone 14 Pro and edited on CapCut. Music was acquired via Epidemic Sound, a subscription-based, royalty-free music and sound service.
Photo-based Content
Software Used
Strategy
Posting Platforms
The pictures taken for this video were captured on an iPhone 14 Pro. The graphics were created using Canva Pro.
All graphics were created in compliance with GKC brand guidelines and were personally approved by CEO and Founder of Grace Klein Community, Jenny Waltman.
The strategy behind this post was to create a professional graphic that was minimalistic but still grabbed the attention of the viewer. With businesses as my target audience, it was important to be concise and direct with the information.
This post was published on Facebook, Instagram, and LinkedIn. The Instagram post received the most engagement with just under 25 likes.