Noah Williams
Content Creator and Digital Marketer
Class Projects
Angel City F.C. -
Case Cup Competition
Marketing 431, Advanced Sports Business/Analytics
For this project, my team and I were given a real-world sports marketing case and 48 hours to develop a marketing strategy. This competition was modeled directly after the National Sports Forum Case Cup Competition.
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This competition taught me how to think critically and work under extreme pressure. It taught me the importance time management, delegation, and extreme attention to detail.
Culture Fusion -Partnership Strategy
Marketing 431, Advanced Sports Business Analytics
This project was the culmination of over a semester's worth of research and collaboration with my team. In May of 2024, my team and I traveled to Cambridge, England to present to Cambridge United, F.C. executives to provide partnership strategies and recommendations.
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This experience taught me so much about the importance of understanding a culture of not just a sports team but of an entire city.
Endure -
Product Development
Marketing 416, Consumer Behavior
For this project, my team and I were tasked with developing a new product or service. My team chose to develop an athlete-coach matching service that capitalized on the impact that collegiate athletes have in their communities.
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I explored the intricacies of competitive environment research, brand development, and consumer behavior-driven strategies during this project. Additionally, I was able to develop my campaign development skills through this project.
